TD Charitable Foundation & The Queens Chamber of Commerce
Whether you are starting a new business or launching a new product, conducting a marketing analysis is the first step in determining if there is a need or audience for your idea. Knowing the market's needs and how it is currently serviced provides you with key information that is essential in developing your product/service and marketing plan.
Too often, businesses spend thousands of dollars launching a "new" idea with a limited market because of competition.
The owner is forced to reevaluate his strategy and determine if there is room for another player.
Although the quality of the product is critical, your development of the best product on the market will not necessarily correlate with the most sales. Up to 50 percent of a product's price can be for marketing.
The company who wins the marketing game generally will capture the larger share of the market.
Tuesday, October 16, 2018 at 3:00 p.m.
Open to the public
Complimentary Admission, Parking and Light Refreshments
Queens Chamber of Commerce - Bulova Corporate Center
75-20 Astoria Boulevard, Suite 140
Jackson Heights, NY 11340